Associated Blogs Announces New Site
A San Francisco based startup announced the launch of its site Associated Blogs Legal. Associated Blogs is a sort of social media site for the legal profession.
According to the press release, the site allows all blogs, briefs, news, events, or attorney profiles linked from its site to be tagged, commented on, and searched in summary. The site links to legal content across the web. Continue Reading
Whether you should purchase Google Places reviews is tough issue to consider when contemplating your law firm marketing strategy. On the one hand, reviews currently display prominently in Google results, and may impact a listing’s rankings. Five stars are a strong indicator of how popular and successful a law firm is at representing and/or defending clients. On the other hand, Google is a relatively underused review platform, therefore the presence of numerous reviews can appear spammy and artificial. Furthermore, purchased reviews can be easily identified when you know what to look for. Continue Reading
It is important to market your practice in a variety of ways to remain competitive with the current trends of today’s marketplace. It has been proven that 65%* of consumers searching for products or services are using online resources to help make their final decisions. While having a strong online presence is important, it is also crucial to keep in mind the below tips to ensure that you are taking advantage of as many mediums as possible to convert clients: Continue Reading
When considering your marketing options, you’ve no doubt contemplated engaging a company like LawInfo.com who maintains an exclusive (ie. paid) attorney directory. Companies like LawInfo have spent a tremendous amount of resources on marketing and placing our clients in areas that get found by consumers, which means we can attract leads you wouldn’t otherwise receive. However, determining whether a directory is right for you, and which directory will have the greatest ROI can be a challenging question. Continue Reading
Mark November 7th, 2011, on your calendar. Why? Because it’s the day Google released their new social media platform for businesses called Google+ Pages, and unilaterally declared war on Facebook. This new platform promises to “help you connect with the customers and fans who love you.” What that means isn’t obvious, but after using the new product extensively it’s clear Google has created a product that directly competes with the most popular websites in the world. The only question now is whether Google+ Pages is worthy of your time and efforts. Continue Reading
Recently a case involving the ubiquitous law firm “Binder & Binder” was decided in California. Simply put, the Disability Group Inc. purchased the name Binder & Binder on Google AdWords. Both firms practice in the realm of personal injury where most cases are taken on contingency and require more quantity over quality. So the Disability Group decided that in order to help bring new clients in, they would advertise with Google. Continue Reading
For decades law firms relied on local marketing strategies that included various paid initiatives. The Internet now allows firms the ability to implement full marketing campaigns for free. Within a day an attorney can claim various profiles, upload images and videos, and get listed on search engines – all without spending a dime. The trick is, where should an attorney focus his or her marketing efforts given the limited time and resources most lawyers face? Continue Reading
